Selling in sync:

How UK merchants are measuring up to unified retail

How close is UK retail to delivering a truly unified shopping experience? Drawing on independent research with 200 UK retail decision-makers overseeing both ecommerce and store operations, this exclusive report from Visualsoft and Shopify uncovers the realities behind connected commerce.

Discover where retailers are making progress, where friction remains, and the actions leading brands are taking to create seamless customer journeys, build trust, and drive sustainable growth.

What's inside:

  • The current state of unified retail across UK merchants
  • Why retailer confidence doesn't always translate into consistent customer experiences
  • Where journeys break across stock, pricing, returns, gift cards and more
  • Why POS is becoming central to connected retail performance
  • How leading retailers are moving from connected systems to unified growth

Selling in sync:

How UK merchants are measuring up to unified retail

How close is UK retail to delivering a truly unified shopping experience? Drawing on independent research with 200 UK retail decision-makers overseeing both ecommerce and store operations, this exclusive report from Visualsoft and Shopify uncovers the realities behind connected commerce.

Discover where retailers are making progress, where friction remains, and the actions leading brands are taking to create seamless customer journeys, build trust, and drive sustainable growth.

What's inside:

  • The current state of unified retail across UK merchants
  • Why retailer confidence doesn't always translate into consistent customer experiences
  • Where journeys break across stock, pricing, returns, gift cards and more
  • Why POS is becoming central to connected retail performance
  • How leading retailers are moving from connected systems to unified growth

Selling in sync

How UK merchants are measuring up to unified retail

How close is UK retail to delivering a truly unified shopping experience? Drawing on independent research with 200 UK retail decision-makers overseeing both ecommerce and store operations, this exclusive report from Visualsoft and Shopify uncovers the realities behind connected commerce.

Discover where retailers are making progress, where friction remains, and the actions leading brands are taking to create seamless customer journeys, build trust, and drive sustainable growth.

What's inside:

  • The current state of unified retail across UK merchants
  • Why retailer confidence doesn't always translate into consistent customer experiences
  • Where journeys break across stock, pricing, returns, gift cards and more
  • Why POS is becoming central to connected retail performance
  • How leading retailers are moving from connected systems to unified growth

The UK's unified retail agency with offices in Manchester, Newcastle and Stockton.

Visualsoft is a tech-powered commerce agency. We’ve been around since the dawn of .com with a unique offering of expert website development and powerful digital marketing strategies that connect brands to customers wherever they search, shop and scroll.

   Visualsoft  services    >

Shopify POS unites stock, loyalty, payments, and customer data in real time - creating a single source of truth across every channel. At Visualsoft, we transform this connectivity into a competitive advantage, aligning in-store and online experiences to reflect how people really shop. From setup and integrations to training and optimisation, we make unified commerce simple, scalable, and built for modern retail.

The UK's unified retail agency with offices in Manchester, Newcastle and Stockton.

Visualsoft is a tech-powered commerce agency. We’ve been around since the dawn of .com with a unique offering of expert website development and powerful digital marketing strategies that connect brands to customers wherever they search, shop and scroll.

   Visualsoft  services>

Shopify POS unites stock, loyalty, payments, and customer data in real time - creating a single source of truth across every channel. At Visualsoft, we transform this connectivity into a competitive advantage, aligning in-store and online experiences to reflect how people really shop. From setup and integrations to training and optimisation, we make unified commerce simple, scalable, and built for modern retail.

The UK's unified retail agency with offices in Manchester, Newcastle and Stockton.

Visualsoft is a tech-powered commerce agency. We’ve been around since the dawn of .com with a unique offering of expert website development and powerful digital marketing strategies that connect brands to customers wherever they search, shop and scroll.

Shopify POS unites stock, loyalty, payments, and customer data in real time - creating a single source of truth across every channel. At Visualsoft, we transform this connectivity into a competitive advantage, aligning in-store and online experiences to reflect how people really shop. From setup and integrations to training and optimisation, we make unified commerce simple, scalable, and built for modern retail.

An award-winning eCommerce agency with offices in Manchester, Newcastle and Stockton.

Visualsoft is a tech-powered commerce agency. We’ve been around since the dawn of .com with a unique offering of expert website development and powerful digital marketing strategies that connect brands to customers wherever they search, shop and scroll.

Shopify POS unites stock, loyalty, payments, and customer data in real time - creating a single source of truth across every channel. At Visualsoft, we transform this connectivity into a competitive advantage, aligning in-store and online experiences to reflect how people really shop. From setup and integrations to training and optimisation, we make unified commerce simple, scalable, and built for modern retail.

An award-winning eCommerce agency with offices in Manchester, Newcastle and Stockton.

Visualsoft is a tech-powered commerce agency. We’ve been around since the dawn of .com with a unique offering of expert website development and powerful digital marketing strategies that connect brands to customers wherever they search, shop and scroll.

Shopify POS unites stock, loyalty, payments, and customer data in real time - creating a single source of truth across every channel. At Visualsoft, we transform this connectivity into a competitive advantage, aligning in-store and online experiences to reflect how people really shop. From setup and integrations to training and optimisation, we make unified commerce simple, scalable, and built for modern retail.

Trusted by some of the UK's leading brands

Trusted by some of the

UK's leading brands

Logo 1
Logo 2
Logo 3
Logo 4
Logo 5
Logo 6
Logo 7
Logo 8
Logo 1
Logo 2
Logo 3
Logo 4
Logo 5
Logo 6
Logo 7
Logo 8
Responsive Rounded Image with Text
Visual Example

"The Visualsoft team really works hard for you and keeps you informed of performance and progress at every step".

Emma - Marketing Channel Performance and Insights Lead | HMV

"The Visualsoft team really works hard for you and keeps you informed of performance and progress at every step".

EMMA - MARKETING CHANNEL PERFORMANCE LEAD | HMV

Start selling in sync

This report shows where unified retail is working, where customer journeys are still falling out of step, and how retailers can build smoother, more connected experiences that improve confidence, loyalty and growth.

Unlock the free guide today  >

Start selling in sync

This report shows where unified retail is working, where customer journeys are still falling out of step, and how retailers can build smoother, more connected experiences that improve confidence, loyalty and growth.