One shopper, one journey:

What customers really want from unified commerce

Shoppers switch between store and screen without missing a beat, but behind the scenes, fragmented systems make it hard for retailers to stay in sync, leaving customers with disjointed journeys that erode trust. Created with Shopify, our latest report explores how unified commerce helps bricks-and-clicks retailers close those gaps, building confidence, loyalty, and growth through connected retail.

What's inside:

  • What shoppers expect - The five non-negotiables of seamless retail
  • Where journeys break - The gaps costing confidence and sales
  • How loyalty is changing - Recognition over repetition
  • What to do next - Practical steps to unified growth

One shopper, one journey:

What customers really want from unified commerce

Shoppers switch between store and screen without missing a beat, but behind the scenes, fragmented systems make it hard for retailers to stay in sync, leaving customers with disjointed journeys that erode trust. Created with Shopify, our latest report explores how unified commerce helps bricks-and-clicks retailers close those gaps, building confidence, loyalty, and growth through connected retail.

What's inside:

  • What shoppers expect - The five non-negotiables of seamless retail
  • Where journeys break - The gaps costing confidence and sales
  • How loyalty is changing - Recognition over repetition
  • What to do next - Practical steps to unified growth

One shopper, one journey:

What customers really want from unified commerce

Shoppers switch between store and screen without missing a beat, but behind the scenes, fragmented systems make it hard for retailers to stay in sync, leaving customers with disjointed journeys that erode trust. Created with Shopify, our latest report explores how unified commerce helps bricks-and-clicks retailers close those gaps, building confidence, loyalty, and growth through connected retail.

What's inside:

  • What shoppers expect - The five non-negotiables of seamless retail
  • Where journeys break - The gaps costing confidence and sales
  • How loyalty is changing - Recognition over repetition
  • What to do next - Practical steps to unified growth

One shopper, one journey:

What customers really want from unified commerce

Shoppers switch between store and screen without missing a beat, but behind the scenes, fragmented systems make it hard for retailers to stay in sync, leaving customers with disjointed journeys that erode trust. Created with Shopify, our latest report explores how unified commerce helps bricks-and-clicks retailers close those gaps, building confidence, loyalty, and growth through connected retail.

What's inside:

  • What shoppers expect - The five non-negotiables of seamless retail
  • Where journeys break - The gaps costing confidence and sales
  • How loyalty is changing - Recognition over repetition
  • What to do next - Practical steps to unified growth

We are the UK's unified commerce agency, connecting your in-store & online channels for seamless shopping experiences.

Visualsoft is a tech-powered commerce agency. Since the dawn of dot-com, we’ve helped thousands of UK retailers stay open on every channel, connecting brands to customers wherever they search, shop, and scroll. Today, in partnership with Shopify, we make that connection seamless.

Shopify POS unites stock, loyalty, payments, and customer data in real time - creating a single source of truth across every channel. At Visualsoft, we transform this connectivity into a competitive advantage, aligning in-store and online experiences to reflect how people really shop. From setup and integrations to training and optimisation, we make unified commerce simple, scalable, and built for modern retail.

 Get started   >

We are the UK's unified commerce agency, connecting your in-store & online channels for seamless shopping experiences.

Visualsoft is a tech-powered commerce agency. Since the dawn of dot-com, we’ve helped thousands of UK retailers stay open on every channel, connecting brands to customers wherever they search, shop, and scroll. Today, in partnership with Shopify, we make that connection seamless.

Shopify POS unites stock, loyalty, payments, and customer data in real time - creating a single source of truth across every channel. At Visualsoft, we transform this connectivity into a competitive advantage, aligning in-store and online experiences to reflect how people really shop. From setup and integrations to training and optimisation, we make unified commerce simple, scalable, and built for modern retail.

We are the UK's unified commerce agency, connecting your in-store & online channels for seamless shopping experiences.

Visualsoft is a tech-powered commerce agency. Since the dawn of dot-com, we’ve helped thousands of UK retailers stay open on every channel, connecting brands to customers wherever they search, shop, and scroll. Today, in partnership with Shopify, we make that connection seamless.

Shopify POS unites stock, loyalty, payments, and customer data in real time - creating a single source of truth across every channel. At Visualsoft, we transform this connectivity into a competitive advantage, aligning in-store and online experiences to reflect how people really shop. From setup and integrations to training and optimisation, we make unified commerce simple, scalable, and built for modern retail.

 Get started   >

Trusted by some of the UK's leading brands

Trusted by some of the

UK's leading brands

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"The Visualsoft team really works hard for you and keeps you informed of performance and progress at every step".

Emma - Marketing Channel Performance and Insights Lead | HMV

"The Visualsoft team really works hard for you and keeps you informed of performance and progress at every step".

EMMA - MARKETING CHANNEL PERFORMANCE LEAD | HMV

Turn disconnected journeys into unified growth

Discover how to close the gaps between store and screen and create seamless shopping experiences that customers trust.

   Unlock the free guide today    >

Turn disconnected journeys into unified growth

Discover how to close the gaps between store and screen and create seamless shopping experiences that customers trust.