Retail growth in the AI era:

The advocacy-first growth guide

As paid growth slows and AI reshapes shopping habits, a new performance channel is emerging: customer advocacy. Created by Visualsoft and Mention Me, this guide shows how UK retailers can drive high-converting traffic by turning trust into their most scalable asset, a practical resource for eCommerce leaders navigating a landscape where algorithms surface content, but human voices influence what people actually buy.

What's inside:

  • The new rules of retail discovery in an AI-first world
  • Why trust, not targeting, is driving conversion
  • How advocacy scales through referrals, reviews and UGC
  • Turning customers into your highest-performing channel
  • What top retailers are doing to build trust in 2026

Doing more with what you have:

The customer engagement playbook

Our latest guide offers a practical, data-driven view of how UK retailers can increase loyalty, boost lifetime value, and protect margin without raising acquisition spend. Created by Visualsoft in partnership with clearer.io, it outlines the key strategies to turn engagement into sustainable growth.

What's inside:

  • The new economics of retail growth
  • Building trust that converts
  • Post-purchase engagement
  • The engagement framework

The UK's unified retail agency with offices in Manchester, Newcastle and Stockton.

Visualsoft is a tech-powered commerce agency. We’ve been around since the dawn of .com with a unique offering of expert website development and powerful digital marketing strategies that connect brands to customers wherever they search, shop and scroll.

   Visualsoft  services    >

Mention Me is the customer advocacy platform powering sustainable growth for eCommerce brands. Through advanced referral technology, data-driven insights, and a unique focus on advocacy, they help businesses identify their most loyal customers turning them into high-impact growth drivers. From acquisition to retention, Mention Me empowers brands to scale trust and increase customer lifetime value with confidence.

An award-winning eCommerce agency with offices in Manchester, Newcastle and Stockton.

Visualsoft is a tech-powered commerce agency. We’ve been around since the dawn of .com with a unique offering of expert website development and powerful digital marketing strategies that connect brands to customers wherever they search, shop and scroll.

Clearer.io provide cutting-edge tools designed to optimise the entire shopping journey, from customer acquisition to conversion and beyond. By empowering eCommerce brands with user-friendly technology, actionable insights, and dedicated support, we help businesses streamline their operations and grow with confidence.

Trusted by some of the UK's leading brands

Trusted by some of the

UK's leading brands

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Visual Example

"The Visualsoft team really works hard for you and keeps you informed of performance and progress at every step".

Emma - Marketing Channel Performance and Insights Lead | HMV

"The Visualsoft team really works hard for you and keeps you informed of performance and progress at every step".

EMMA - MARKETING CHANNEL PERFORMANCE LEAD | HMV

Stay ahead in an

ever-changing market.

Start building a fashion retail strategy that allows you to thrive in 2025.

Unlock the free playbook today  >

Start building growth the smart way

This guide shows how to turn your most loyal customers into your most effective advocates, helping you grow faster, spend less, and win trust at scale.