The problem with most affiliate programmes

Your current affiliate programme likely suffers from the same fundamental issues we see across the market:

• Over-reliance on voucher code affiliates that cannibalise your direct
• Lack of strategic partner diversity leaving you vulnerable to performance drops
• No proper incrementality testing to distinguish genuine growth from traffic theft
• Disconnect between affiliate strategy and broader marketing objectives
• Rising network costs without corresponding performance improvements

Sound familiar? You're not alone. Most affiliate programmes plateau because they lack the strategic framework and cross-channel expertise required for genuine scale.